Where we take you
The companies and hubs we take you inside.
A selection of the companies and innovation hubs our programs take you inside.
Novula exists to give the world credible, curated access to where the future is being built — and to help the best of it get built.
China moves fast, and from the outside it's hard to see clearly or reach in credibly. Headlines and second-hand summaries only get you so far. Novula closes that gap.
Through immersion tours, a bootcamp and an incubator, we bring governments, leaders, founders and the next generation inside the ecosystem — and turn access into understanding, relationships and opportunity.
We operate from Shenzhen — at the heart of the world's hardware supply chain — and across the wider Greater Bay Area, with the on-the-ground relationships that make the difference between a tour and a transformation.
The future of technology isn't something you read about. It's something you stand inside.
Jason has spent his career at the intersection of business-building and China's supply chain. He is the Founder and CEO of Rogrand Consulting, and co-founded Rogrand eCommerce, which grew into one of China's largest pharmaceutical trading platforms.
Across those ventures he has raised more than US$150 million from investors including Ping An, Fosun and Trustbridge, and built deep, direct relationships throughout China's electronics and manufacturing base. He founded Novula to turn that access and on-the-ground knowledge into a bridge — between the rest of the world and where the future is being built.
Behind Jason is a team on the ground in Shenzhen — the people who open the doors, design each program and host every visit.
You can't understand China's innovation engine from the outside. You have to stand inside it — on the floor, in the room, with the people building it.
We live and work in the ecosystem. Real relationships, not brochures, are what open the doors that actually matter.
The best outcome of a week here isn't a photo — it's a decision made, a partnership formed, or a company built.
A selection of the companies and innovation hubs our programs take you inside.
Explore the programs, or start a conversation about what you're trying to do.